“…Depending on their disciplinary socialization, international business scholars with an interest in language draw on a variety of theories from organizational behavior, economics, and strategy. Organizational behavior and cross-cultural management scholars approach language with theories on culture (e.g., Harzing et al 2002;Kassis Henderson 2005), social identity (e.g., Groot 2012; Reiche et al 2015), power relations (e.g., Neeley 2013;Hinds et al 2014), emotions (e.g., Neeley et al 2012;Tenzer and Pudelko 2015), and a range of other phenomena. Those with a background in economics apply, among others, the gravity model of trade (e.g., Melitz and Toubal 2014;Sauter 2012), transaction cost economics (e.g., Selmier and Oh 2013), or linguistic relativity (e.g., Chen 2013).…”