2016
DOI: 10.1177/2329488416675448
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Leading by Tweeting

Abstract: This study examines the extent to which the leaders of business schools engage with Twitter to reach diverse audiences, the possible links between Twitter usage and the ranking of the Dean’s respective business college, and the linguistic/stylistic approaches adopted. We employed sentiment analysis to examine the linguistic approaches among the various tweets from the Dean’s account. The findings of the study suggest speaking at stakeholders from a public microblog may not be the most effective way to connect … Show more

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Cited by 10 publications
(8 citation statements)
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“…IJBC publishes a variety of communication scholarship which leads meaningful conversations about nonverbal behaviors such as silence and listening (Bisel et al, 2012; Cardon & Marshall, 2014; Lloyd et al, 2017). And IJBC has responded to technological developments by introducing numerous studies which explore emergent channels such as virtual networks, social media, instant messaging, eye tracking, and artificial intelligence (Cardon et al, 2019; Casado-Aranda et al, 2023; Darics, 2020; Naidoo & Dulek, 2017, 2018; Smith et al, 2018). Going further—and with advent of remote work— IJBC similarly publishes research on proxemics or the influence of physical space (Andrews, 2017; Kupritz & Hillsman, 2011).…”
Section: Ijbc’s Mission and Valuesmentioning
confidence: 99%
“…IJBC publishes a variety of communication scholarship which leads meaningful conversations about nonverbal behaviors such as silence and listening (Bisel et al, 2012; Cardon & Marshall, 2014; Lloyd et al, 2017). And IJBC has responded to technological developments by introducing numerous studies which explore emergent channels such as virtual networks, social media, instant messaging, eye tracking, and artificial intelligence (Cardon et al, 2019; Casado-Aranda et al, 2023; Darics, 2020; Naidoo & Dulek, 2017, 2018; Smith et al, 2018). Going further—and with advent of remote work— IJBC similarly publishes research on proxemics or the influence of physical space (Andrews, 2017; Kupritz & Hillsman, 2011).…”
Section: Ijbc’s Mission and Valuesmentioning
confidence: 99%
“…There are four factors: clout, power, authenticity, and emotion. Naidoo and Dulek (2017) referred to these summary variables as "Perceived Leader Communication Traits (PLCT)" (pp. 38-39).…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…Analytic, clout, authentic, and tone represent summary variables generated by LIWC and are scaled to a 1 to 100 range using a proprietary algorithm, as previously mentioned (Tausczik & Pennebaker, 2010). Naidoo and Dulek (2017) referred to these summary variables as "Perceived Leader Communication Traits (PLCT)" (pp. 38-39).…”
Section: Variablesmentioning
confidence: 99%
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