We argue that double logarithmic corrections α s ln 2 x need to be resumed in perturbative QCD factorization theorem for exclusive B meson decays, when the end-point region with a momentum fraction x → 0 is important. These double logarithms, being of the collinear origin, are absorbed into a quark jet function, which is defined by a matrix element of a quark field attached by a Wilson line. The factorization of the jet function from the decay B → γlν is proved to all orders. Threshold resummation for the jet function leads to a universal, i.e., process-independent, Sudakov factor, whose qualitative behavior is analyzed and found to smear the end-point singularities in heavy-to-light transition form factors.