Lean Cost Management Analysis on Food Processing Enterprise

Ma, Jing; Zhan, Xueqiu

doi:10.19026/ajfst.6.100

Cited by 2 publications

(1 citation statement)

References 7 publications

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“…In the process of resolving the crisis, the food industry should pay attention to rapid response, transparent communication, integration of resources. In this process, the most taboo is enterprises foreign caliber different, the using of weak evidence, the using of unreasonable inference, to take the attitude of complete denial, ignoring the human emotional factors and other aspects, which will make the public more skeptical of the quality of products and businesses credibility (Ma and Zhan, 2014).…”

Section: With Authority To Win Public Trustmentioning

confidence: 99%

Explore Brand Crisis Management Strategy of Food Industry from KFC

Hu¹

2015

AJFST

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Food companies present the variety, quantity and characteristics of all sizes in the development of the market. When consumers choose the food company, the difference is big, but the brand image is the core factor of the food enterprises to gain advantages in competition. In the brand crisis, how to carry out the brand crisis management is very important for food industry. In this study, by KFC occurred two big events that "Sudan" event and "seckill scandal" event, using the method of case analysis method and brainstorming method to analysis that the KFC, the successes and failures of such large-scale enterprise in dealing with such a brand crisis and hope that the companies similar to the KFC food enterprises can use some strategies to get out of their own brand crisis. Finally, based on the whole food enterprises, learning from the KFC brand crisis management, we put forward some countermeasures of food enterprise brand crisis management.

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Section: With Authority To Win Public Trustmentioning

confidence: 99%