In three experiments, the learning of flavor preferences due to pairing with calories was examined. In Experiment 1, the relative hedonic values offour isocaloric solutions and saccharin were assessed by offering these substances simultaneously to naive rats. The caloric solutions were then used to condition a flavor preference in separate groups of rats. Although the solutions were reliably different in unconditioned hedonic value, the conditioned flavor preferences were identical. In Experiment 2, we compared solutions of sucrose and saccharin that were equal in unconditioned hedonic value. Only the sucrose conditioned a preference. Finally, in Experiment 3, preferences were found to be sensitive to the number of calories available during conditioning. These results are discussed in terms of a peripheral cholecystokinin (CCK) reflex and the integration of that information along with taste information at the area postrema (AP)and surrounding nuclei. It is proposed that CCK acts centrally to adjust the incentive motivation or hedonic value of flavors.When a novel flavor is paired with a caloric solution such as sucrose, Polycose, or ethanol, rats learn to prefer that novel flavor (Fedorchak & Bolles, 1987, in press;Mehiel & Bolles, 1984, 1987Messier & White, 1984; Sclafani & Elizalde, in press;Simbayi, Boakes, & Burton, 1985, 1987. It is tempting to conclude that what makes this kind of hedonic shift possible is the positive postingestional consequences of drinking the caloric solution. But there is a problem: usually the caloric solution has a high unconditioned hedonic value. That is, the rat likes it the first time it tastes it. Saccharin, which has a sweet taste but no caloric effect, can also condition a preference for a paired flavor (Fanselow & Birk, 1982;Messier & White, 1984). Sugars and starches, both highly preferred by rats, are often used as calorie sources in these conditioned taste-preference studies. However, there is evidence that rats learn to like the taste of flavors paired with ethanol (Bolles & Mehiel, 1982;Crawford & Baker, 1982;Mehiel & Bolles, 1984; Sherman, Hickis, Rice, Rusiniak, & Garcia, 1983). In the case of ethanol, which generally is regarded as having a negative taste, only those concentrations below 10% will serve to condition a preference for a paired flavor (Mehiel & Bolles, 1984). Perhaps what appears to be calorie conditioning is really a case of taste conditioning. When the rat learns to like a flavor paired with some tasty caloric solution, the hedonic shift for the paired flavor might be due to a flavor-flavor mechanism and not to postingestional consequences.In order to separate the unconditioned hedonic aspects of caloric solutions from their postingestional effects, we held the one constant and varied the other. In Experiment 1, we held the caloric density of flavor-preference conditioning solutions constant while the unconditioned hedonic value varied. In Experiment 2, the hedonic value R. Mehiel's present address is Department of Psychology, Shippensburg University,...