The control of goal-directed, instrumental actions by primary motivational states, such as hunger and thirst, is mediated by two processes . The first is engaged by the Pavlovian association between contextual or discriminative stimuli and the outcome or reinforcer presented during instrumental training . Such stimuli exert a motivational influence on instrumental performance that depends upon the relevance of the associated outcome to the current motivational state of the agent . Moreover, the motivational effects of these stimuli operate in the absence of prior experience with the outcome under the relevant motivational state . The second, instrumental, process is mediated by knowledge of the contingency between the action and its outcome and controls the value assigned to this outcome . In contrast to the Pavlovian process, motivational states do not influence the instrumental process directly ; rather, the agent has to learn about the value of an outcome in a given motivational state by exposure to it while in that state . This incentive learning is similar in certain respects to the acquisition of "cathexes" envisaged by Tolman (1949aTolman ( , 1949b .The general adaptive significance of the capacity for goal-directed action is so obvious as to require little or no comment. It is this capacity that allows us and other animals to control our environment in the service of our desires and needs. And yet, if asked the most simple questions about this capacity, such as why does an animal perform an instrumental action for a food reward more readily when hungry rather than sated, a contemporary psychologist could tell us little more than Hull (1943) or Tolman (1949aTolman ( , 1949b nearly half a century ago. The fact is that the study of the psychological processes controlling the performance of simple, goal-directed, instrumental actions by basic primary motivational states has been neglected over the intervening decades.It is true that we know much more about the neurophysiological and chemical mechanisms regulating consummatory behavior, such as eating, drinking, and copulating, and indeed about the major role of learning in such behaviors. A contemporary psychologist could also tell us much, at least on a functional level, about how instrumental behavior adapts to schedule and foraging constraints, and indeed about the effects of motivational variables on such adaptation . Moreover, there is an extensive literature on the psychological resources brought to bear in solving complex problems and decisions in the service of cognitive goals . But even so, we should search in vain among the literature for a consensus about the psychological processes by which primary motivational states, such as hunger and thirst, regulate simple goal-directed acts . This is the issue that we wish to address in the present paper.
GOAL-DIRECTED ACTIONA prerequisite for this discussion is a clear specification of what we mean by "goal directed . " Our conception of a goal-directed action is psychological, being based upon the nature ...