“…Ode and Ayavoo (2020) confirmed the positive relationship between knowledge creation, management activities and firm innovativeness. Knowledge is created when learning occurs at the individual level within an organization (Ganesh et al, 2014). This individual learning is translated into organizational learning and eventually into organizational knowledge that has a positive impact on a firm's financial performance (Silvestre, 2016), purchasing performance (Sch€ utz et al, 2020), flexibility (Blome et al, 2014), innovation and operations capabilities (Javaid et al, 2021), and serves as a source of major competitive advantage (Teece, 2000).…”