Learning ecologies in online language learning social networks: a netnographic study of EFL learners using italki

Ngo, Hong; Eichelberger, Ariana

doi:10.1504/ijsmile.2020.10031268

Cited by 1 publication

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“…However, there is also evidence that researchers have used electronic media to track actions of computer users and computer systems as early as in the mid-1990s (Corrêa & Rozados, 2017). Over time, the methodological basis of Netnography has been refined and clarified as it has been utilised in different disciplines such as education, including adult education (Ngo & Eichelberger, 2020), sociology (Addeo, et al, 2019) and political science (Jester, 2022), while methodological papers are currently exploring opportunities and challenges afforded by Netnography to different fields, such as accounting (Jeacle, 2021), tourism (Tavakoli & Wijesinghe, 2019), and geography (Wu, 2022). However, its application in the HRD and related fields has so far been limited to a very few studies (see, for example, Keshtiban et al, 2021; Parth et al, 2021).…”

Section: Netnographymentioning

confidence: 99%

The Value of Netnography for Research in HRD

Discetti

Anderson

2022

Human Resource Development Review

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This paper argues for recognition of Netnography as a necessary methodological innovation for HRD research, enabling the field to address emerging research questions and contribute to theory building at the intersection of technology, work and social life. The paper defines ‘netnography’ and introduces its key methodological underpinnings; illustrates its application and procedures; and considers its benefit to HRD research. We identify three opportunities where Netnography can deliver important advances to HRD theory and practice: investigating hard-to-access online work contexts, such as gig work and other forms of precarious working; exploring marginalised, ‘hidden’, or under-researched voices in online spaces; and extending knowledge of learning in hybrid work environments where physical and digital dimensions are intertwined. We conclude with a call to action by HRD scholars to take forward, and further develop, the Netnographic methodology to contribute to new and inclusive theorizing as a basis for advancements in HRD scholarship and practice.

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