“…In this way, Deleuzian ontology acts as a 'middle term' (Deleuze, 2004: 72) in its own right. Desire, immanence, multiplicity, and embodiment are placed -via Deleuze -at the foundation of product development (Styhre and Sundgren, 2003), organizational creativity (Skö ld, 2012), marketing schemes and PR efforts (Sköld, 2013), emergent knowledge in e-business entrepreneurship (Steinberg, 2008(Steinberg, , 2006(Steinberg, , 2005, and learning in business school (Izak, 2015;Farquharson et al, 2014;Statler, 2014;Beyes and Michels, 2011). From a critical perspective, the linking of body and organization enables management scholars to naturalize and humanize the logic of capital by infusing accumulation with vitality.…”