“…The fact that small changes in exogenous inputs to a content-addressable memory can shift the components of the remembered pattern (Figure 2d) provides an explanation for well-established priming and framing effects, such as how changing questions can change recalled memories (Loftus & Palmer, 1974), how changing contexts of potential options can change decisions (Simonson & Tversky, 1992), and how changing attention between positive and negative frames can change decisions (Tversky & Kahneman, 1981). The units in our model were assigned randomly, so we cannot model these effects in our current model, but future studies could examine how reframing media can change whether an effect is considered reassessments or an alleviation (Cologna et al, 2017; Gibson & Mullins, 2020; Kousky, 2010; Loftus & Banaji, 1989; Main et al, 2021; Pérez Sánchez et al, 2022). Questions of disaster versus mitigation, such as “are you worried about more floods?” versus “what has been done to mitigate the floods?” can change memories from negative to positive.…”