Foraging honeybees were trained individually with successively presented targets differing in color, one containing 5 ILl and the other 20 ILl of 50% sucrose solution, after which preferences were measured in unrewarded choice tests. The targets were conical, designed to control for the possibility of differential delay of reward stemming from the greater detectability of the larger as compared with the smaller drops of sucrose when the drops were presented on the conventional flat targets. The new results for color, like recent results for odor, can be understood on the assumption that the attractiveness of a stimulus increases as a function of the strength of its association with reward and that the effect of amount of reward is on asymptotic strength.Foraging honeybees trained with two successively presented targets different in color or odor, one always containing a 5-iLl drop of sucrose solution and the other a 2D-iLl drop of the same solution, readily develop a preference for the 20-,d target (Buchanan & Bitterman, 1988Couvillon, Lee, & Bitterman, 1991). The results for both color and odor can be understood on the simple nonrepresentational assumption that the attractiveness of a stimulus depends on the strength of its association with reward and that the strength of association depends on the amount as well as the frequency of the reward. In another respect, however, the results are different, those for color suggesting that the effect of the amount of the reward is on the rate of acquisition (the equal-asymptote assumption), and those for odor that the effect is on asymptotic strength.The information about color comes from a series of three experiments by Buchanan and Bitterman (1989). In the first-a reversal experiment-one of two targets contained 5 iLl of sucrose solution on Trials 1-16 and 20 iLl on Trials 17-32, while the opposite was true of the other. On the equal-asymptote assumption, the terminal associative strengths of the two targets should have been exactly the same, and, in fact, no differential response to them was found in a subsequent choice test. In the second experiment' 20 differentially rewarded trials with each of two targets-enough to produce a clear preference for the 20-iLl target at the outset oftraining-were given after 10 feedings-to-repletion on each target that were calculated to bring their associative strengths close to the hypothetical common asymptote, and, in fact, no differential response to them was found in a choice test. In the third experiment, there were 12 feedings-to-repletion on one This research was supported by Grant BNS-90I0609 from the National Science Foundation. The authors are indebted to Marilyn Caoili and Ellen Funayama for assistance in collecting the data. Reprint requests should be addressed to M. E. Bitterman, Bekesy Laboratory of Neurobiology, 1993 East-West Road, Honolulu, HI 96822. 23 of two targets, while on the other there were 12 feedingsto-repletion followed by fifteen 5-iLl trials that should not, on the equal-asymptote assumption, have m...