Learning Orientation, Market Orientation and Organizational Performance: The Mediating Effect of Absorptive Capacity

Abstract

Purpose: this paper aims to examine the mediating effect of absorptive capacity on the the relation between two construct: learning orientation (LO) and market orientation (MO) and organizational performance (OP).Design/methodology/approach: data were gathered through field survey of 190 senior managers in manufacturing organizations in Jordan. The analysis was conducted using two-stage least squares estimators for latent variable models. Findings:Results indicate that learning orientation, market orientation and absorptive capacity all have a positive and significant effect on organizational performance. Moreover, results suggest that absorptive capacity partially mediates the relationship between learning orientation and organizational performance. This study concludes that while knowledge acquisition and values of external knowledge are important, related prior knowledge, basic skills and research and development (R&D) (absorptive capacity) are important as well. ISSN 2162-4860 2017 http://ber.macrothink.org 115 that organizations should focus on attaining high levels of Learning orientation and market orientation while also giving attention to building internal knowledge and basic skills including R&D. Practical implications: For managers in manufacturing organizations, the study proposes Business and Economic ResearchOriginality/value: This paper is the first to examine the mediating effect of absorptive capacity on the relationship between learning orientation, market orientation and organizational performance.

Pengaruh Market Orientation, Entrepreneurial Orientation Terhadap Kinerja Perusahaan Dengan Mediasi Absorptive Capacity

“…Banyak peneliti setuju bahwa orientasi kewirausahaan berkontribusi terhadap kinerja perusahaan (Bucktowar et al, 2015;Samuel, Howard, & Narteh, 2016). Samuel et al, (2016) Kharabsheh et al, 2017;Latukha & Veselova, 2018;Y. Li et al, 2010;Noraindah & Rohaizat, 2016;Wales, Parida, & Patel, 2013) Absorptive capacityity mendorong perusahaan untuk berinovasi, menjadi lebih proaktif dan agresif dibandingkan pesaing, dan lebih berani dalam mengambil risiko (Engelen, Gupta, Strenger, & Brettel, 2015).…”

“…Hasil ini menunjukan bahwa penerapan absorptive capacity pada hotel non bintang akan berdampak pada kinerja perusahaan. Hal ini dibuktikan dengan penelitian sebelum nya yang dilakukan oleh(Hernández-Perlines et al, 2017;Hernández-Perlines & Xu, 2018;Kharabsheh et al, 2017;Latukha & Veselova, 2018; Liu, Zhao, & Zhao, 2018;Noraindah & Rohaizat, 2016; Wales, Parida, & Patel, 2013). Pada penelitian ini potencial AC terdiri hotel cepat mengenali perubahan di pasar (pesaing, undang-undang, perubahan demografis), hotel mengumpulkan informasi melalui cara informal (misalnya makan siang dengan rekan kerja, teman, dan diskusi dengan mitra, peluang baru untuk melayani klien dengan cepat dipahami oleh pihak hotel.…”

Innovation as a mediator between Innovative Culture, Transformational Leadership, Knowledge Management, Learning Orientation, and Performance

“…It is believed that learning orientation helps in achieving better performance (Baker & Sinkula, 2009). Learning orientation positively affects innovation and strongly supports new ideas (Kharabsheh, Ensour, & Bogolybov, 2017) as it challenges old concepts and methods. Many researchers established a positive impact of learning orientation on innovation (Baker & Sinkula, 1999;Liao, Chang, Hu, & Yueh, 2012).…”

The Impact of Market Orientation and Entrepreneurial Orientation on Firm Performance of Wholesale and Retailer SMES in Malaysia

“…The relationship between market orientation and firm performance, on the other hand, yielded mixed results. There is a positive connection between market orientation and firm performance, according to several empirical research (Amin et al, 2016;Beneke et al, 2016;Fatach & Nursyamsiah, 2019;Jaiyeoba, 2014;Joensuu-Salo et al, 2018;Kharabsheh et al, 2017;Mahrous & Genedy, 2019;Mamun et al, 2018;Powers et al, 2015;Song et al, 2015;Tsai & Wang, 2017;Tseng & Liao, 2015;Webster et al, 2014;Yadav et al, 2019).…”