Web services have attracted significant industry interest as a lowcost and flexible technology alternative to distributed object and proprietary message-oriented methods for delivery of on-demand business processes, enabling intra-organizational systems integration, and in the long term, development of dynamic inter-organizational process networks that may revolutionize B2C and B2B e-commerce. Exploiting this latent potential of web services technology requires the development of automated techniques for scalable and reliable service composition and execution in web service platforms. In this paper, we summarize our experience in developing an architectural framework for web services platforms, called Integrated Service Planning and Execution architecture (ISP & E). The use of recent advances in AI planning, learning and semantic web technologies for service composition, reliable service execution, transaction synthesis, and model-driven deployment of services is discussed. Furthermore, we discuss implications for and research issues in the development of web services based systems to aid e-business.