2010
DOI: 10.1007/978-3-642-16638-9_13
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Learning Story Marketing through Practical Experience of Story Creation System

Abstract: Abstract. This paper introduces an application for learning story marketing using a story creation system, Anime de Blog. Anime de Blog is an animationbased consumer-generated media (CGM) application. Users can create animated stories of affiliate advertising by simply inputting basic words using Anime de Blog. Through practical work experience of affiliate advertising on the Web by undergraduate students using Anime de Blog, students learned about an internet application, story marketing, and the concepts of … Show more

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Cited by 2 publications
(1 citation statement)
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“…The number of agents is shown to play an important role in being more persuasive to the subject as in [9], where a multiple agent setting was shown to be more persuasive than a single agent setting. Moreover, the use of animation utilizing its expressive nature can enhance the intuitive understanding as it involves direct movement was also investigated previously [25]. Evaluating the user's impression of the agent was also studied comprehensively across 96 patterns of content ranging from emotional scenarios, facial expressions, and words used by the agent [26].…”
Section: Introductionmentioning
confidence: 99%
“…The number of agents is shown to play an important role in being more persuasive to the subject as in [9], where a multiple agent setting was shown to be more persuasive than a single agent setting. Moreover, the use of animation utilizing its expressive nature can enhance the intuitive understanding as it involves direct movement was also investigated previously [25]. Evaluating the user's impression of the agent was also studied comprehensively across 96 patterns of content ranging from emotional scenarios, facial expressions, and words used by the agent [26].…”
Section: Introductionmentioning
confidence: 99%