Learning to Pitch: A Review of Content in Sport Sales Courses

Abstract

Sport-sales-specific coursework is emerging as a crucial addition to sport management curricula for a variety of institutions. However, a new sport sales course can present instructors with the unique challenge of developing a course without any departmental precedent. The current study collected syllabi from recent sport sales courses to provide a community-based solution to the deficit of historical sport sales course materials and syllabi in any given department. Syllabi were analyzed using a combined content-analysis approach. Findings include prevalent content themes, a summary of required materials, and the adaptability of skills learned through sales coursework. Similarly, the utility of microcredentials as course content in sport sales, a concept not previously explored in sport sales pedagogy literature, is highlighted by the current findings and discussed as an avenue for future research.