2017
DOI: 10.1080/17449359.2017.1394199
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Learning to use the past: the development of a rhetorical history strategy by the London headquarters of the Hudson’s Bay Company

Abstract: Organization studies scholars are increasingly interested in how managers use the past to obtain competitive advantage. Little research has been done on the history of the corporate use of history which means that we know little about the circumstances in which the corporate use of rhetorical history was pioneered. This paper historicizes rhetorical history. It uses the experience of the Hudson's Bay Company (HBC) to develop understanding of how companies used the past to advance interests in the face of polit… Show more

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Cited by 38 publications
(27 citation statements)
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References 68 publications
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“…In contrast, the mode of historical organizational memory has witnessed a steady increase in contributions (Cailluet et al., 2018; Lubinski, 2018; Smith and Simeone, 2017). By employing historical contextualization, research into how rhetorical histories were used in the past allows authors to draw on the advantages of archival research in ways that provide a better appreciation of wider social and temporal trends – thus making an impact on how effectively versions of the past can be used.…”
Section: Discussionmentioning
confidence: 99%
“…In contrast, the mode of historical organizational memory has witnessed a steady increase in contributions (Cailluet et al., 2018; Lubinski, 2018; Smith and Simeone, 2017). By employing historical contextualization, research into how rhetorical histories were used in the past allows authors to draw on the advantages of archival research in ways that provide a better appreciation of wider social and temporal trends – thus making an impact on how effectively versions of the past can be used.…”
Section: Discussionmentioning
confidence: 99%
“…Another stream of research demonstrates how a strategic narration of history can be used to create new product and competitive categories in furniture design (Hansen, 2006, 2018), Indian art (Khaire & Wadhwani, 2010), and fast food (Boje, Haley, & Saylors, 2016; Foster et al, 2011). Smith and Simeonie (2017) examine the emergence of the self-conscious use of history as a strategic asset at Hudson’s Bay Company.…”
Section: Why Organizations Use Historymentioning
confidence: 99%
“…Emphasis is placed on actors’ capacity to reinterpret and reshape the past in light of present goals and interests. In this vein, recent studies have examined the role of social remembering and forgetting in responding to changing institutional pressures (Smith and Simeone, 2017), developing organizational identity (Anteby and Molnar, 2012), and promoting strategic change (Maclean et al, 2014). From this perspective, a distant past can be used to achieve long-term outcomes such as organizational identity, legitimacy, and competitive advantage (Foster et al, 2017).…”
Section: Towards a Dialogue Among Communitiesmentioning
confidence: 99%