“…A growing body of anthropological literature on apprenticeship reminds us that, within these communities, skills or techniques for using tools and machines are transmitted through physical display and demonstration, observation, imitation and mimesis as much as direct experience (Coy, 1989;Marchand, 2010;Wacquant, 2004). These embodied modes of learning are never only technical in content and studies of apprenticeship in diverse craft contexts (Naji, 2009;O'Connor, 2005O'Connor, , 2006Venkatesan, 2010) offer ethnographers of the global factory important cues for exploring how novice workers acquire normative values, ethics and ideologies of work at the same time as they acquire a practical know-how (Prentice, 2008).…”