Abstract:Persistence is the sustained effort toward a goal, and leaving a challenge is often perceived as lacking in persistence. Yet sometimes, trading off immediate persistence toward a goal by switching to another means to attain the goal can also pay off in the longer run. We tested how an important and prevalent contextual cue—having the option to switch problem under difficulty—can involve such a persistence trade-off. Across four studies (total N = 1,629), having (vs. not having) the option to switch reduced peo… Show more
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