There are two known CFT duals, namely the J-picture and the Q-picture, for a fourdimensional Kerr-Newman black hole, corresponding to the angular momentum J and the electric charge Q respectively. In our recent study we found a set of novel CFT duals for extremal Kerr-Newman black hole, incorporating these two pictures. The novel CFT duals are generated by the modular group SL(2, Z). In this paper we study these novel CFT duals for the generic non-extremal Kerr-Newman black hole. We investigate the hidden conformal symmetry in the low frequency scattering off Kerr-Newman black hole, from which the dual temperatures could be read. We find that there still exists a hidden conformal symmetry for a general CFT dual. We reproduce the correct BekensteinHawking entropy from the Cardy formula, assuming the form of the central charge being invariant. Moreover we compute the retarded Green's function in the general CFT dual picture and find it is in good match with the CFT prediction. Furthermore we discuss the hidden conformal symmetries of the five dimensional Kerr black hole and obtain the similar evidence to support the general dual CFT pictures. *