BAll true knowledge contradicts common sense.M andell Creighton, Cambridge professor of British history and a Bishop of the Church of England.Increased understanding and recognition of the chronic adverse effects of right ventricular (RV) pacing (mainly apical) in the last decade has stimulated interest in strategies for its attenuation. These effects, left ventricular (LV) remodeling, progressive LV systolic dysfunction, and increased risk in heart failure (HF), may be due to dyssynchronous myocardial electrical activation that bypasses the native cardiac conduction, manifesting itself on the surface ECG as QRS widening. Accordingly, a number of different pacing algorithms have been developed that reduce the degree of RV pacing. Despite expectations regarding the physiological rationale of DDD pacing with algorithms minimizing RV pacing, the results of the ANSWER study [1] as well as three other previous large randomized trials (DANPACE, PreFERMVP, and MINE RVA) fail to demonstrate an overwhelming advantage of pacing minimization approaches over conventional pacing [1]. This lack of significant clinical effect is contrary to expectations and common sense. Explanations for this obvious contradiction have been discussed [1].An additional approach to reducing damage of RV pacing (RVP) was the selection of a new or alternative site such as His bundle/para Hisian tissues or various Bseptal^positions. The most interesting and feasible location is the upper part of the septum because of its proximity to the His bundle which renders it the earliest zone in heart depolarization [2]. Consequently, the QRS here is narrower than from the apex. Moreover, this part of the septum is trabeculated and suitable for active fixation leads. Speculations that pacing from this rather than from other areas would achieve better heart contraction, especially from the apex, is a feasible solution for many implanters and they routinely use this approach hoping to decrease the future risks of pacing-induced HF [2]. Furthermore, some enthusiasts recommend RV septal pacing as a substitute for CRT. Subsequently, the recent EHRA/HRS expert consensus noted regarding RV lead location: Bseptal pacing may be preferred in conventional pacemakers^ [3]. However, experimental and clinical studies demonstrated that various RV pacing sites did not recruit the His-Purkinje system [2,4]. The majority of LV activation instead occurred via slow and dyssynchronous direct myocardial to myocardial cell conduction and that in terms of mechanical dyssynchrony, hemodynamic and electrical parameters septal pacing was not superior to RVapical pacing [2,4]. A recent cross-sectional multicenter study demonstrated that for pacing in RV, there is no better alternative to apex [5]. The systematic review and metaanalysis of all randomized controlled studies in DDD patients compared to RValternative sites pacing versus apical provided inconclusive results with respect to exercise capacity, functional class, quality of life, and survival [6]. Additionally, the conclusion o...