Legal Analysis of Micro-Medium Business Legalization Movement Program in Banyumas Regency

Abstract

The existence of MSMEs in Indonesia, especially in the post-pandemic period, is essential to support strong and inclusive economic stability and growth. Unfortunately, the awareness of MSMEs to protect intellectual property is still low. The research results in the first year showed that many MSME actors paid little attention to legal and regulatory aspects. To increase the economic potential of MSMEs, the government has carried out many programs, some of which are the Banyumas Micro and Medium Enterprises Legalization Movement (Gelas Umi Kece Mas) as well as financial assistance and assistance programs, but this has not yet received significant results. Therefore, it is necessary to conduct further research that analyzes the MSMEs legalization process. In this paper, a legal analysis will be provided regarding the identification of problems in the legalization process for MSMEs, especially in terms of Intellectual Property Rights (IPR) registration, namely the lack of understanding and ability of MSME actors to take care of licensing requirements and other files that are online in nature so that continuous assistance is needed at the regional level as a whole. The second thing is about policies and synchronization of government institutions, both central and regional, related to the management of Intellectual Property Rights in the existing MSMEs legality process that has been implemented but is still not optimal, so it cannot be maximally helping businesses actors legalize their MSMEs.