“…Firms can reduce the level of uncertainty by shaping their interaction with such actors. Prior research suggests that the inadequate integration of governments, non-governmental organizations and other relevant groups into the overall strategy can cause major business-critical problems (e.g., Baron, 1995aBaron, ,1995bHillman & Wan, 2005;Shaffer, 1995;Wartick & Wood, 1998;White, Boddewyn, & Galang, 2015). Based on the relevance of such non-market forces in general, and in emerging and developing countries in particular, (e.g., Baysinger, 1984;Blumentritt & Nigh, 2002;Meznar & Nigh, 1995) research has identified various political strategies to engage socio-political stakeholders in international markets (e.g., Hillman, Zardkoohi, & Bierman, 1999;Holtbrü gge, Berg, & Puck, 2007;Lord, 2000).…”