Legitimacy and Reciprocal Altruism in Donation-Based Crowdfunding: Evidence from India

Khurana, Indu

doi:10.3390/jrfm14050194

Cited by 20 publications

(8 citation statements)

References 57 publications

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“…In the case of online donation, technical factors affect donors' donation attitudes or satisfaction depending on the characteristics of the channel used. Therefore, the factors affecting technology acceptance, indicated as new technology, are adopted for donation behavior [51,52]. The most typical technology acceptance model (TAM) is a model that explains users' acceptance of IT, which was established by Davis [53].…”

Section: Influence Factors Of Donationmentioning

confidence: 99%

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Online Donation Attitude and Satisfaction with Simple Mobile Payments: A Case of the Korean Red Cross

Kim

2021

Societies

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COVID-19 and the fourth industrial revolution have rapidly changed our society into an overall contactless one. As smartphones become more popularized, donation methods are shifting to online activities that are beyond the traditional methods. In such a contactless society, mobile payment services are emerging as an innovative payment method. However, donation consolidation and persistence are lacking in online donation marketing and other online situations. This study empirically examines the effects of personal factors (unselfishness, self-esteem, and social norms) and technical factors (perceived usefulness, ease of use, and perceived behavioral control) on donation trust, attitude, and satisfaction if donations were made through a simple mobile payment system. To this end, an online questionnaire survey was carried out on donors using the Korean Red Cross’ simple mobile payment service. By collecting 250 data samples, this study verified hypotheses. As a result of the analysis, social norms under the personal factors were significant, but unselfishness and self-esteem did not affect donors. The perceived usefulness and ease of use, which are technical factors, positively affected trust in donation, but the perceived behavioral control was not significant. Consequently, intrinsic behavioral influence factors such as personal unselfishness, self-esteem, or behavioral control did not significantly affect donation behavior, in contrast with traditional donation methods.

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Section: Influence Factors Of Donationmentioning

confidence: 99%

“…Park & Lee [19], Khurana [51] Perceived ease of use (1) The procedure of simple mobile payment is more convenient than (2) other types of donation.…”

Section: Technical Factorsmentioning

confidence: 99%

Online Donation Attitude and Satisfaction with Simple Mobile Payments: A Case of the Korean Red Cross

Kim

2021

Societies

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“…The role of trust and investor intentions is also the focal point of the paper by Alharbey and Van Hemmen [48]. Mutual altruism and legitimacy in donation-based crowdfunding are also emphasized by Khurana [49], who cited evidence from India. A fairly original approach to crowdfunding was presented by Mohammadi and Shafi [50], whose paper analyzed the donation patterns of equity investors by gender.…”

Section: Literature Reviewmentioning

confidence: 98%

Social Energy as the Driving Force behind Crowdfunding—Analysis and Classification of Selected Attributes

Szewczyk

Stempnakowski

2021

Energies

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Crowdfunding has been part of sharing economy for a few decades. Research into crowdfunding usually concerns its relation to sustainable development and corporate social responsibility, influencing investment decisions, psychological, organizational and financial aspects or the success evaluation of individual campaigns or platforms. Recent research includes empirical case studies, e.g., evaluation of the crowdfunding for minor coarse cereal products through evolutionary game analysis, or the impact of crowdfunding on the willingness to visit local festivals. There is, however, no comprehensive cross-sectional approach to crowdfunding attributes that considers data from various categories. The authors aimed to analyze selected attributes of crowdfunding, namely project categories, the number of backers, campaign duration and profitability, and to classify these attributes. A novelty is the use of the term “social energy” in a different sense than previously found in the scientific literature. An original algorithm for analyzing and classifying selected crowdfunding attributes and measuring the relationship between them was also used. The value of the article is also the practical application of its results. The findings have a practical outcome: they can be used by project creators, potential backers, investors and owners of crowdfunding platforms.

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“…Second, crowdfunding platforms provide a dedicated space where nonprofits can put forth more organized profiles of causes and beneficiaries to potential donors, increasing chances of campaign success by building a relationship with them through storytelling. Values and emotions like empathy, altruism, or even ideology have been linked to crowdfunding success, when storytelling rallies like-minded people and compels them to donate to a specific cause (Khurana 2021;Xiao and Yue 2021;L. Zhao and Shneor 2020;H.…”

Section: Global Perspectivesmentioning

confidence: 99%

Innovative Deviance in a Rule-Bound City-State

Yeo,

Han,

Jiang

et al. 2022

Global Perspectives

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Funding and service provision are fundamental tenets of nonprofit organizations in Singapore. The advent of the COVID-19 pandemic has challenged the resilience of the nonprofit sector and beckoned the government to respond with digitalization programs that blend into the innovative capacity of the nonprofit sector. Consequently, digitalization has produced different versions of innovation that have helped tide nonprofits over this difficult time, in which crowdfunding has played an important role. In this article, we use two case studies to examine how nonprofits approach and situate crowdfunding in Singapore against the backdrop of the pandemic. One organization utilizes crowdfunding as the core of their fundraising model and views it as an essential part of their operation. During the pandemic, they even used this crowdfunding model to reach marginalized communities that tend not to be the target beneficiaries of the registered nonprofit organizations in Singapore. The other organization finds itself innovating within existing fundraising mechanisms, though it has experimented with crowdfunding. We argue that this case represents the strategy that most nonprofits are using during the pandemic by developing new and existing digital programs to attract potential donors. At the core of our argument, crowdfunding has the potential to expand the type of services and reach communities that tend to be overlooked or forgotten by present nonprofit structures in Singapore. By doing so, crowdfunding provides an outlet for these groups to voice their issues.

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Legitimacy and Reciprocal Altruism in Donation-Based Crowdfunding: Evidence from India

Cited by 20 publications

References 57 publications

Online Donation Attitude and Satisfaction with Simple Mobile Payments: A Case of the Korean Red Cross

Online Donation Attitude and Satisfaction with Simple Mobile Payments: A Case of the Korean Red Cross

Social Energy as the Driving Force behind Crowdfunding—Analysis and Classification of Selected Attributes

Innovative Deviance in a Rule-Bound City-State

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