2024
DOI: 10.17645/pag.8939
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Legitimacy First: Marine Le Pen’s Visual De‐Demonisation Strategies on Instagram

Donatella Bonansinga

Abstract: Recent research on populist visual communication has found a predominance of positivity in the way the populist radical right (PRR) communicates on Instagram. This counters the understanding of PRR actors as “dark” communicators, relying on appeals to negative emotions and attacks against perceived enemies and wider outgroups. This article tests the novel conceptual framework of “visual de-demonisation” that has been proposed to capture the interplay between populist strategic communication, radical right main… Show more

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