The sociology of generations has attracted an awakened interest in recent years, sparked in part by high-profile media and policy discussions about the problem of the 'Baby Boomer' generation. While this discussion tends to focus on resource issues arising from the existence of a relatively large cohort (for example, pensions and healthcare), it contains an implicit moral critique of the generation associated with the economic 'boom' of the Sixties. This article examines the development of the cultural script of the Baby Boomer problem in British newspapers over a 26-year period, to examine how shifts in the discourse about the Boomer generation relate to wider social, economic, cultural and political trends.
IntroductionThe problem of generations is, fundamentally, the mediation between past, present and future, where society is preserved, made anew, and at certain points
MethodologyThis paper is based on a study of the construction of the Baby Boomer problem in Britain between the years 1986 and 2011. The study design drew on two distinct, but related, branches of cultural sociology. The first was the concept of a 'cultural script'