“…Night market foods, are popular due to their taste, convenience, varieties, and low prices; and it has been reported that reasons for visitors going to night market were mostly for food (Chang & Hsieh, 2006;Hanashiro, Morita, Mattẻ, Mattẻ, & Torres, 2005). Night markets are among the top three attractions for inbound tourists and foreigner to indulge themselves and explore the culture of Taiwanese society (Chang, Kivela, & Mak, 2010;Taiwan Tourism Bureau, 2003).…”