“…In this case, we use reputation, guarantees and security and privacy policies as cognitive signals according to the literature. These variables have been widely associated with trust and consumer behavioral intentions by researchers (Lee, Ang, and Dubelaar, 2005;Eastlick and Lotz, 2011;Ha, 2004;Sha, 2009;Wang, Beatty, and Foxx, 2004;Wu, Liao, Hung and Ho, 2012). In mobile commerce they have an impact on the development of trust (Casaló, Flavián, and Guinalíu, 2007;Yeh and Li, 2009).…”