There are fewer women shop stewards than men shop stewards in South Africa, which can be attributed to existing barriers and challenges. A need arose to investigate these obstacles. The study was qualitative and exploratory. Two themes emerged from the interviews we conducted, each with various sub-themes. The findings revealed barriers such as existing relationships, lack of nomination and not being elected if nominated as well as challenges such as the negative perception of women’s emotionality and a desire to become mothers, a general lack of support and victimisation. These barriers and challenges make it difficult for women to become shop stewards and, if they do, to be effective. According to South African labour legislation, equality should be encouraged in all roles. Women should be motivated to become shop stewards and offered support, not only by the trade unions through policies such as reserved seats for women in union leadership, women-only conferences and workshops and the funding of women’s initiatives, but also by employers, fellow women members and society. This study provides valuable information for industrial relations in South Africa and worldwide.