Lessons from an online vaccine communication project

Finnegan, Gary; Holt, Daphné; English, Peter M; Glismann, S; Thomson, Angus; Salisbury, David; Bogaerts, Hugues; Bonanni, Paolo

doi:10.1016/j.vaccine.2018.05.007

Cited by 25 publications

(18 citation statements)

References 7 publications

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“…This mirrors prior research findings that vaccine communication with photos, videos, and interactive components is likely to drive online engagement. 31 …”

Section: Discussionmentioning

confidence: 99%

Tweeting the #flushot: Beliefs, Barriers, and Threats During Different Periods of the 2018 to 2019 Flu Season

Guidry

Austin

O’Donnell

et al. 2020

J Prim Care Community Health

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Influenza epidemics happen every year, with more than 8 million severe cases in 2017. The most effective way to prevent seasonal influenza is vaccination. In recent years, misinformation regarding vaccines abounds on social media, but the flu vaccine is relatively understudied in this area, and the current study is the first 1 to explore the content and nature of influenza information that is shared on Twitter, comparing tweets published in the early flu season with those posted in peak flu season. Using a quantitative content analysis, 1000 tweets from both parts of the flu season were analyzed for use of Health Belief Model (HBM) variables, engagement, and flu vaccine specific variables. Findings show several promising opportunities for health organizations and professionals: HBM constructs were present more frequently than in previous, related studies, and fewer vaccine-hesitant tweets appear to be present. However, the presence of high barriers to flu vaccine uptake increased significantly from early to peak season, including an increase in the mention of conspiracy theories. Flu vaccine related tweets appear to vary in misinformation level and density throughout the flu season. While this should be confirmed by further studies over multiple flu seasons, this a finding that should be considered by public health organizations when developing flu vaccine campaigns on social media.

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“…This mirrors prior research findings that vaccine communication with photos, videos, and interactive components is likely to drive online engagement. 31 …”

Section: Discussionmentioning

confidence: 99%

Tweeting the #flushot: Beliefs, Barriers, and Threats During Different Periods of the 2018 to 2019 Flu Season

Guidry

Austin

O’Donnell

et al. 2020

J Prim Care Community Health

View full text Add to dashboard Cite

show abstract

“…All four articles identified the importance of understanding the climate of vaccination attitudes and the characteristics of the individuals that are vaccine-hesitant or are anti-vaccinationists, including their demographic and socioeconomic status and geographical locations. Additionally, all articles analyzed identified social media platforms and websites as a modality to promote vaccination coverage [16-19]. Articles by Finnegan et al and Cornelia et al determined that story-telling articles and answers to frequently asked questions on websites were found to be effective and were more attractive to those seeking vaccine information [16-17].…”

Section: Reviewmentioning

confidence: 99%

“…Additionally, all articles analyzed identified social media platforms and websites as a modality to promote vaccination coverage [16-19]. Articles by Finnegan et al and Cornelia et al determined that story-telling articles and answers to frequently asked questions on websites were found to be effective and were more attractive to those seeking vaccine information [16-17]. The case study conducted by Finnegan et al analyzed the effects of a vaccine information website created by Vaccines Europe called Vaccines Today on vaccination attitudes.…”

Section: Reviewmentioning

confidence: 99%

“…The case study determined the efficacy of the website’s content by analyzing the time spent on different webpages. In addition to the frequently asked questions and story-telling articles, they found that videos with animations were also a compelling tool [16]. A systematic review conducted by Nowak et al identified health information technology as a tool to remind patients and clinicians of the types of vaccinations needed at appointments and to streamline and improve workflow and vaccine documentation [18].…”

Section: Reviewmentioning

confidence: 99%

“…A systematic review conducted by Nowak et al identified health information technology as a tool to remind patients and clinicians of the types of vaccinations needed at appointments and to streamline and improve workflow and vaccine documentation [18]. Articles by Finnegan et al and Wilson et al identified privacy concerns and lack of dissemination as limitations of the efficacy of technological tools on immunization promotion [16,19].…”

Section: Reviewmentioning

confidence: 99%

See 2 more Smart Citations

A Systematic Review of Methods to Improve Attitudes Towards Childhood Vaccinations

Nour¹

2019

Cureus

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Although measles was eradicated in the United States in 2000, there has been an increasing number of cases. As of April 4, 2019, the Centers for Disease Control and Prevention (CDC) reported 465 cases of measles as compared to 372 in 2018. Pockets of unvaccinated communities and travelers bringing measles from countries with large outbreaks are attributed to the rise in cases in the United States. With the increasing anti-vaccine sentiment, it’s imperative to take preventative measures to avoid the proliferation of deadly diseases. The objective of this study was to determine effective techniques to decrease vaccine refusal and increase the childhood vaccination rate. To this effect, a systematic review of English peer-reviewed articles published in the years 2000 to 2019 using Arizona State University’s online database was conducted. The titles, abstracts, and discussions for each journal article were screened for methods that promote vaccination. Any articles that included vaccine development, promoting vaccination coverage rate in developing countries, pregnant women, healthcare workers, and animals, and promoting the uptake of vaccines that aren’t part of CDC’s seven-vaccine series were excluded. A total of nine journal articles were identified, including five systematic reviews, one case study, a randomized controlled trial, a literature review, and a quasi-experimental study. The methods discovered pertained to three themes: technological, mass marketing or campaigning, and direct communication. The Guide to Tailored Immunization Programme (TIP) in conjunction with visually enhanced educational materials and storytelling articles were found to be effective tools in encouraging vaccination coverage. The basis of any strategy is determining the perspective and needs of the target population and tailoring the approaches to match them to alleviate barriers that hinder vaccination uptake. The use of technology perpetuates the efficacy of social marketing strategies, further promoting vaccines and their benefits.

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COVID-19 Vaccine Acceptance and Uptake in the Caribbean: A Cross-Country Intersectional Perspective

Esnard

Williams²

2023

Interdisciplinary Perspectives on Covid-19 and the Caribbean, Volume 1

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Lessons from an online vaccine communication project

Cited by 25 publications

References 7 publications

Tweeting the #flushot: Beliefs, Barriers, and Threats During Different Periods of the 2018 to 2019 Flu Season

Tweeting the #flushot: Beliefs, Barriers, and Threats During Different Periods of the 2018 to 2019 Flu Season

A Systematic Review of Methods to Improve Attitudes Towards Childhood Vaccinations

COVID-19 Vaccine Acceptance and Uptake in the Caribbean: A Cross-Country Intersectional Perspective

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