“…For the proper functioning of a PES program, it is crucial to consider the social and cultural context of the implementation site (Salk et al, 2016), including the participation of local actors in decision-making processes. Furthermore, the social context can determine the most suitable type of incentive to be used, whether it's direct cash payments, technical assistance, crop insurance, access to credit, contribution to community services, or even a combination of these (Engel et al, 2008;Wong, 2014;Chantarat, 2011;To et al, 2012;Yang et al, 2015). It is worth noting that providing of incentives can affect users' intrinsic motivation, which would impact long-term resource conservation if the incentives were no longer provided (Frey and Jegen, 2001;Muradian et al, 2013).…”