“…The need for building and maintaining mutually beneficial relationships with key stakeholder groups in order for an organization to succeed has been consistently articulated (Fearn‐Banks, ; Freeman, ; Goswick, Macgregor, Hurst, Wall, & White, ; Grunig, ; Kim, Hung‐Baesecke, Yang, & Grunig, ; Ledingham, ; Lewis, ). Davies, Chun, da Silva, and Roper () define stakeholders as “any individuals or groups who may benefit from or be harmed by the actions of the organization” (p. 58).…”