PurposeThe study aims to address the critical area of training and development within private educational small and medium-sized enterprises (SMEs) in Pakistan. It seeks to develop and standardize training and development process in private sector educational SMEs and establish a structured approach to training with the purpose of unlocking the full potential of the workforce, advancing educators’ professional growth and propelling organizational progress.Design/methodology/approachThis study employs a meticulous three-phase approach. It begins with insightful interviews with school principals to investigate existing training practices. The subsequent phase involves formulating a comprehensive training and development policy, outlining purpose, scope, responsibilities, procedures and budget allocation. This policy undergoes participatory refinement to cater to specific SME needs. In the third phase, experimental design was adopted. Two groups, the experiment group and the control group, were formulated to check the effectiveness of proposed processes.FindingsRigorous statistical analysis, employing paired sample t-tests, unequivocally demonstrates a significant elevation in mean scores post-implementation of standardized training and development process. These findings affirm the efficacy of the policy in enhancing the effectiveness of training and development activities in private sector educational SMEs.Practical implicationsThe research highlights profound implications. By establishing a structured approach to training and development, educational SMEs can not only advance educators’ professional growth but also propel organizational progress and enhance education quality. It will provide a structured and step-by-step process to boost the work quality of staff. The study emphasizes the need for consistent implementation.Originality/valueThis research marks a substantial stride in revolutionizing how human capital is cultivated in private sector educational SMEs. It positions them to exert a transformative impact on Pakistan’s educational landscape, furthering the journey toward excellence. The study suggests avenues for future research, including the adaptation of this model to diverse educational contexts and an assessment of its scalability.