2021
DOI: 10.18235/0003044
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Let's (Not) Get Together!: The Role of Social Norms in Social Distancing during COVID-19

Abstract: While effective preventive measures against COVID-19 are now widely known, many individuals fail to adopt them. This paper provides experimental evidence about one potentially important driver of compliance with social distancing: social norms. We asked each of 23,000 survey respondents in Mexico to predict how a fictional person would behave when faced with the choice about whether or not to attend a friend's birthday gathering. Every respondent was randomly assigned to one of four social norms conditions. Ex… Show more

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Cited by 8 publications
(2 citation statements)
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“…Bicchieri (2020), in turn, carries out a series of vignette questionnaire experiments and highlights the role of expectations on others' behavior for compliance with experts' recommendations. Martinez et al (2020) show evidence that social norms matter for compliance with COVID-19 preventive measures: in a survey experiment in Mexico, their results indicate that both coverage of compliance with preventive measures and normative views about them matter for compliance.…”
Section: Introductionmentioning
confidence: 98%
“…Bicchieri (2020), in turn, carries out a series of vignette questionnaire experiments and highlights the role of expectations on others' behavior for compliance with experts' recommendations. Martinez et al (2020) show evidence that social norms matter for compliance with COVID-19 preventive measures: in a survey experiment in Mexico, their results indicate that both coverage of compliance with preventive measures and normative views about them matter for compliance.…”
Section: Introductionmentioning
confidence: 98%
“…Intuitively, this gives an important role to (informal) social norms to complement or replace more general institutional measures [1,16], for they seem to be more adaptive. Yet despite a large literature showing the potential of social norms to motivate, for instance, sustainable food choices, energy conservation or social distancing [17,18], less is known about how social norms themselves are affected by the changing context, potentially compromising their effectiveness in solving dilemmas [19]. In these settings, it is plausible that social norms are less internalized and that compliance instead remains a more deliberate act that is conditional on one's expectations about the behaviour and beliefs of other people [20].…”
Section: Introductionmentioning
confidence: 99%