Let's play: Me and my AI‐powered avatar as one team

Abstract

Artificial intelligence (AI) tools have altered the gaming industry, thanks to their newly incepted functionalities, which have enhanced the consumer experience. Building on innovation diffusion theory, technology acceptance model, and flow theory, this study highlights an AI‐powered avatar concept. This study explores the roles of perceived easiness, usefulness, advantage, compatibility, enjoyment, customization, and interactivity in forming the gamers' intention to play with AI‐powered avatars. A survey data of 500 respondents from China having experience playing online video games is used to test the proposed hypotheses. The results offer significant support to the proposed relationships related to adopting an AI‐powered avatar and the consumers' psychological association with its adoption. Consequently, the results imply that AI‐powered avatars should allow gamers to customize, interact, and take assistance to move up levels with an enjoyable experience. Moreover, this study also suggests that digital technologies such as AI could be integrated into the gaming environment for a more pleasing and immersive experience.

Living and working with service robots: a TCCM analysis and considerations for future research

“…In addition, we find that 19 studies make use of a survey-based method (10.98%, e.g. Butt et al, 2021). Together, several of our experts call for experimental work to take place in the field.…”

“…Moriuchi (2021), for instance, finds performance expectation, perceived risk, effort expectation and social influence to drive service robot experience. Butt et al (2021) show how robot perceived ease of use and usefulness drive consumer attitudes toward AI-powered avatars. Several experts express the need to investigate human attitudes further and compare how attitudes change over time as service robots become more integrated and common within society.…”

“…This model, applied in a service robot context, essentially focuses on perceived ease of use and perceived usefulness as two key factors driving users' acceptance of service robots (e.g. Butt et al, 2021). The SRAM (Wirtz et al, 2018) serves as an extension of TAM into a service robot context and accounts for a variety of functional (i.e.…”

WOW, the make-up AR app is impressive: a comparative study between China and South Korea

“…Like AR, the virtual world has transformed the traditional shopping experience into a more pleasurable and wonderful experience (Butt et al, 2021;Holdack et al, 2020;Jang and Park, 2019). Such an immersive environment helps consumers immerse themselves in AR services as it provides entertainment value while shopping (Yeo et al, 2017).…”

Persistent Postural-Perceptual Dizziness Interventions—An Embodied Insight on the Use Virtual Reality for Technologists

“…VR exposure has the ability to create environments that could immerse a user in a world of their choice. With artificial intelligence (AI) systems such as chatbots and avatars, VR development has taken immersion to the next level, where users connected well with the virtual character [13][14][15]. This section provides VR technologists with the necessary background research of CBT on functional dizziness, including the number of participants involved in the experiments.…”