We are happy to respond to Bendavid et al. on the matter of their paper [1] (the authors, henceforth). Given the subject matter impacts on lives across the globe, we are pleased to have the opportunity to continue this worthwhile discussion. While the authors have written a response [2] to our initial concerns [3,4,5], we feel that it falls short in a number of key ways, and thus the paper still does not propose a useful assessment of the efficacy of Non‐Pharmaceutical Interventions (NPIs) against COVID‐19.