2005
DOI: 10.5791/0882-2875-24.2.92
|View full text |Cite
|
Sign up to set email alerts
|

Letters to the Editor

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1

Citation Types

0
1
0

Year Published

2021
2021
2022
2022

Publication Types

Select...
3

Relationship

0
3

Authors

Journals

citations
Cited by 3 publications
(1 citation statement)
references
References 0 publications
0
1
0
Order By: Relevance
“…As an important market metric, consumer loyalty research has received a healthy degree of attention in many different fields. Researchers have identified this concept as a commitment to re-buy or re-patronize the same brand (Oliver 1999; Bowen and Shoemaker 2003), attaching possessive feelings toward the brand or company (Shoemaker and Lewis 1999), being price elastic, providing constructive feedback, purchasing more, and preferring over others (Reichheld 2002). Loyalty may be argued to be a concept for utilitarian consumption products, where it is expected that a consumer develops trust and repeat purchase behavior toward certain brands.…”
Section: Conceptual Frameworkmentioning
confidence: 99%
“…As an important market metric, consumer loyalty research has received a healthy degree of attention in many different fields. Researchers have identified this concept as a commitment to re-buy or re-patronize the same brand (Oliver 1999; Bowen and Shoemaker 2003), attaching possessive feelings toward the brand or company (Shoemaker and Lewis 1999), being price elastic, providing constructive feedback, purchasing more, and preferring over others (Reichheld 2002). Loyalty may be argued to be a concept for utilitarian consumption products, where it is expected that a consumer develops trust and repeat purchase behavior toward certain brands.…”
Section: Conceptual Frameworkmentioning
confidence: 99%