level of knowledge, attitude, community behavior about halal cosmetics in Makasar District DKI Jakarta

Abstract

Background: Halal is important for a Muslim, especially in the use of cosmetics. Halal cosmetics are those whose raw materials are not derived from non-halal materials.
 Objective: This study aims to find out the knowledge, attitudes, and behavior of the people of Makasar District towards Halal cosmetics.
 Method: This research is an observational study with a cross-sectional design which will be conducted from November 2021 to March 2022. The research instrument uses a questionnaire of the knowledge, attitudes, and behavior that has been tested for validity and total of respondents is 519 respondents.
 Results: The results showed that 92.9% of respondents had good knowledge, 98.5% had positive attitudes, and 93.2% had good behavior towards halal cosmetics. There is a significant relationship between the knowledge and behavior (P<0.05) (r=0.166); attitudes and behavior (P<0.05) (r=0.215). Meanwhile, there is no relationship between the knowledge and attitudes (P>0.05) (r=0.086).
 Conclusion: Knowledge has a significant relationship with behavior, but there is no relationship with attitude. There is a significant relationship between attitude and behavior. High levels of knowledge, attitude, and behavior will increase people’s interest in choosing Halal cosmetics.
 Keywords: Knowledge, Attitudes, Behavior, Halal cosmetics