The research was carried out to investigate the place of awareness on vision and mission statements among employee of Ebonyi State University-Nigeria; focusing on the implementation and challenges facing the objectives of the cherished statements. A theoretical analysis was adopted to achieve the purpose of the study. The result of the findings indicates that employees in Ebonyi State University are not accustomed with vision and mission statements. The study recommends that the University principal Officers should engage in a campaign on the primary role of these statements and how each employee's activity may help reposition the organization and achieve greater performance and motivate members concerned. Keywords: Vision and Mission, non-awareness, performance, Motivation.
INTRODUCTIONVision and mission statements have been considered by both practitioner and professional alike as a vital instrument for strategic management process especially public and private organizations (William, 2012). It is assumed that a good vision and mission statements drives strategy and reposition organization, motivate and infuse greater performance among employee. Similarly, significant number of universities in Nigeria have vision and mission statements which in order words maybe effective or dominant because the relevant stakeholders seems not to know or understand what the organization stands for both present and future. The situation as it may has created a gap and such need to be closed and create awareness among employee will go a long way to achieve the organizational goal, considering primary objective of the university like teaching, learning, research and community development.Consequently, the implication reveals that in an attempt to prepare and communicate the vision and mission statements it was left on the hands of the top management team and such, the employee in the Ebonyi State University were seen not recognized. The highlighted practice in the system has placed the employees in the institution instead measuring up to the goals and expectation are seen experiencing increase and decrease performance; employee job dissatisfaction and turnover presently has been observed. Thus, developing vision and mission statements are collective responsibility of the relevant stakeholders to enable the internal and external determine direction of the institution and such align to achieve the objective and philosophy. Supporting the argument Mullane (2002) believes that vision and mission statements are useful for every day operations, it is not antiquated documents that exhibited and placed at the strategic position of an institution and also has the power to motivate employee when the future and present of the institution is known and effort geared towards sustaining the dream.In related development articulated vision and mission statements are believed to motivate, shape behaviours, cultivate high levels of commitment and significantly affect positively on employee performance (Williams, 2012;Mullane, 2002). Studies...