“…For example, while several studies (e.g., Álvarez-Gil et al, 2001;Garay & Font, 2012;Rodríguez & Cruz, 2007;Tarí, Claver-Cortés, Pereira-Moliner, & Molina-Azorín, 2010) reveal a positive relationship between environmental management practices and the hotel's financial performance, Claver-Cortés, Molina-Azorín, Pereira-Moliner, and Lopez-Gamero's (2007) study indicates that the degree of environmental strategy (whether proactive, intermediate, or reactive) does not strongly affect organizational performance. Moreover, Carmona-Moreno et al 's (2004) study of Spanish firms indicates that the more developed the green strategy of the hotel, the higher is its environmental performance, though positive effects on financial performance did not always occur.…”