Leveraging Artificial Intelligence And Machine Learning For Advanced Customer Relationship Management In The Retail Industry

Girimurugan, B.; K, Gokul; Sasank, M.S.S.; Pokuri, Venkata Nataraj; Kurra, Naveen kumar; Reddy, V.Dinesh

doi:10.1109/icdt61202.2024.10488981

2024 2nd International Conference on Disruptive Technologies (ICDT) 2024

DOI: 10.1109/icdt61202.2024.10488981

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Leveraging Artificial Intelligence And Machine Learning For Advanced Customer Relationship Management In The Retail Industry

B. Girimurugan,

Gokul K,

M.S.S. Sasank

et al.

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Machine Learning Algorithms for E-Commerce Security

Jeyaraj,

M.,

Revathy

et al. 2024

Advances in Web Technologies and Engineering

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In the current era, several machine learning algorithms play a major role in supporting e-commerce security by offering a practical approach to detecting and mitigating threats. These techniques and methods provide a clear analysis of vast amounts of transactional data to identify suspicious activities and patterns indicative of fraud. Techniques such as anomaly detection, clustering, and classification help in real-time threat identification and response. Over the years we have seen a boom in e-commerce where people are moving to online shopping for their regular stuff. However, it also means the drastic rise of e-commerce fraud and hacking. The main purpose of selecting machine learning algorithms is that it can learn from data and use this learned knowledge for predicting new examples or making decisions. This chapter gives clear ideas and best practices approaches on machine learning algorithms for e-commerce on security aspects. These algorithms used in machine learning models help identify and detect fraud access systems, personalized security measures, and automated threat response mechanisms.

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Machine Learning Algorithms for E-Commerce Security

Jeyaraj,

M.,

Revathy

et al. 2024

Advances in Web Technologies and Engineering

View full text Add to dashboard Cite

show abstract

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Leveraging Artificial Intelligence And Machine Learning For Advanced Customer Relationship Management In The Retail Industry

Cited by 1 publication

References 10 publications

Machine Learning Algorithms for E-Commerce Security

Machine Learning Algorithms for E-Commerce Security

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