Leveraging consumer’s behaviour to promote generic drugs in Italy

Zerbini, Cristina; Luceri, Beatrice; Vergura, Donata Tania

doi:10.1016/j.healthpol.2017.01.008

Cited by 16 publications

(28 citation statements)

References 58 publications

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“…An individual’s contraceptive habits become reflexive and are more influential on intention than the other factors —an effect which may help explain women’s lack of LARC uptake despite being aware of its benefits and effectiveness [28]. Further confirming these findings, Zerbini et al [29] showed self-identity can predict intention to purchase generic pharmaceuticals among an Italian sample. Using SEM, researchers found purchasing a generic drug was an important part of an individual’s self-concept, as it was the greatest influencer of intention.…”

Section: Introductionmentioning

confidence: 92%

Using the theory of planned behavior and self-identity to explore women’s decision-making and intention to switch from combined oral contraceptive pill (COC) to long-acting reversible contraceptive (LARC)

et al. 2019

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Background \ Most college women use the combined oral contraceptive pill (COC) despite more effective long-acting reversible contraceptive (LARC) methods (e.g., IUDs and implant) being available. Resistance to change methods may be impacted by how a woman identifies with being a COC-user. Methods Data were collected via 186 web-based surveys distributed to female students attending a university in the southeastern United States (Mean age = 20.0 ± 1.; range = 18–22). Structural equation modeling (SEM) determined TPB fit in understanding LARC intention. Results SEM results received acceptable fit (χ2 (670, N = 186) p < 0.01, Comparative Fit Index (CFI) of 0.84, and Normative Fit Index (NFI) of 0.75). A Root Mean Square Error of Approximation (RMSEA) of 0.09 was produced, with a 90% confidence interval of 0.08 to 0.09. Including self-identity in the model yielded similar fit, with χ2 (866, N = 186) p < 0.01, CFI of 0.83, and NFI of 0.73. Self-identity and attitude pathways were significant ( p < 0.01) toward intention, extending the TPB model. Conclusions The TPB proved to be acceptable in understanding COC users’ intention to obtain LARC. Results provide direction for LARC messaging tailored toward COC users and self-identity. Electronic supplementary material The online version of this article (10.1186/s12905-019-0772-8) contains supplementary material, which is available to authorized users.

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Section: Introductionmentioning

confidence: 92%

Using the theory of planned behavior and self-identity to explore women’s decision-making and intention to switch from combined oral contraceptive pill (COC) to long-acting reversible contraceptive (LARC)

et al. 2019

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“…This topic needs further research, as many questions remain unclear: On one side, patients appear [ 19 ] to be sensitive to their physician’s recommendations, but on the other side, the direct contact between pharmacist and patient/consumer [ 20 ] appears to play a significant role for generics promotion. Moreover, as about 60% of the generic drug prescription studies published so far have been [ 21 ] directed to cardiovascular, anti-infective and neurological drugs, the other specialty areas have received little attention from scholars.…”

Section: Discussionmentioning

confidence: 99%

Prescribing Behavior of General Practitioners for Generic Drugs

Tuncay

Pagano

Santis³

et al. 2020

IJERPH

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The factors influencing General Practitioners’ (GPs) prescribing behavior are diverse in terms of health care policies and regulations, GPs’ education and experience, demographic trends and disease profiles. Thus, it can be useful to analyze the specific local patterns, as they affect the quality of healthcare and the stability of the healthcare market. The aim of the present longitudinal retrospective study is to investigate the prescription of generic drugs in a database of about 4.6 million prescriptions from a sample of 38 GPs practicing in Salerno, Italy, within a timeframe of 15 years, from 2001 to 2015. The GPs in our study show a general tendency to increase prescriptions of generic drugs during the studied time span, to fulfill regulatory obligations and with some differences in prescription behavior according to age, gender and experience. The generics prescription depends also on the different diagnoses, with some diagnostic areas showing a greater generic drug prescription rate. Expanding this research to larger datasets would allow deepening the knowledge of the patterns of GPs’ prescribing decisions, to provide evidence to be used in comparison between different national settings.

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“…Розвитку поведінкової економіки на сьогодні присвячена певна кількість праць вітчизняних та зарубіжних авторів  науковців й практиків. Серед них такі фундаментальні роботи, як (Zerbini, 2017), (Ahmed, 2016), (Biswas, 2016) , (Costea, 2012), (Pujari, 2016), (Kalotra, 2014). В сфері оцінки поведінки споживачів фармацевтичної продукції в різних країнах світу постійно проводяться дослідження, присвячені конкретним аспектам даної проблеми, ускладнені специфікою фармацевтичного ринку.…”

Section: имитационные технологии в моделировании поведения пользоватеunclassified

“…В (Zerbini, 2017) представлені результати аналізу поведінки Італійських споживачів непатентованих лікарських засобів з метою зниження ризиків розповсюдження та вживання останніх. В роботі пропонується прогностична модель поведінки, що враховує відтворення дії ряду демографічних факторів (зокрема, гендерних; індикаторів освіти, доходу тощо), а також факторів самоідентифікації, довіри до конкретних брендів, попередньої поведінки, чутливості до ризиків.…”

Section: имитационные технологии в моделировании поведения пользоватеunclassified

Simulation Technologies in the Modelling Users’ Behaviors in the Pharmaceutical Market

2019

Bulletin of v. N. Karazin Kharkiv National University Economic Series

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The creation of a new branch of economics – behavioural economics studying the features of decision-making, resulted in changes of a number of fundamental ideas. The modern view of the economy, as a complex adaptive system, makes it necessary to use new methodologies for modeling dynamic processes, events arising over time, reproduce and transform.The apparatus of simulation modeling based on three main paradigms - Discrete Event, System Dynamics, and Agent Based - and their combinations meets these requirements Modeling the ‘arising’ behaviour of economic agents and developing forecasting models of commodity markets became possible with the advent of behavioural economics and simulation technologies. The domestic pharmaceutical market is one of the most dynamic, flexible and highly competitive, and the pharmaceutical industry is one of the active and gradually growing sectors of the Ukrainian economy. The need for taking into consideration its relationship to healthcare (with a significant range of specific agents), the active implementation of information and communication technologies, the emergence of a new type of users with complicated behaviour and a dynamic change in the preferences determines the relevance of conducting a special research of the pharmaceutical market. At the same time, application of such flexible tools as simulation technologies is gaining particular importance. The objective of this article is the reveal the possibilities of using simulation technologies in modeling the user’s behaviour in the pharmaceutical market. The article presents the results of the experiments conducted on the simulation models of consumer behavior of original and generic medicines in terms of working out their sales promotion strategies. The models are developed using the multi-level simulation paradigm (a combination of Agent-Based and System Dynamics approaches) on the platform of the AnyLogic system. In the experiments, materials from leading pharmaceutical companies of Ukraine were used. The experiments have proved the possibility to reproduce the consumers’ behaviour in dynamics, taking into account the influence of numerous stochastic factors in the market environment. Models are offered for use in the process of making managerial decisions on the production and sales of products by pharmaceutical enterprises. Models can be tailored to the specifics of a particular enterprise.

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Leveraging consumer’s behaviour to promote generic drugs in Italy

Cited by 16 publications

References 58 publications

Using the theory of planned behavior and self-identity to explore women’s decision-making and intention to switch from combined oral contraceptive pill (COC) to long-acting reversible contraceptive (LARC)

Using the theory of planned behavior and self-identity to explore women’s decision-making and intention to switch from combined oral contraceptive pill (COC) to long-acting reversible contraceptive (LARC)

Prescribing Behavior of General Practitioners for Generic Drugs

Simulation Technologies in the Modelling Users’ Behaviors in the Pharmaceutical Market

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