“…An 'insider' conducting research, however, may carry advantages, such as intimate knowledge of vocabulary, practices or structures, (Gair, 2012, Ritchie et al, 2009. The researcher may exploit their "insider/outsider" position within the researched domain, by using their understanding of language, symbols and common purpose, enabling more informed questioning or establishing rapport (Burns et al, 2012, Doykos et al, 2014. However, this may have disadvantages, notably a bias of perspective, where a culturally-entrenched stance may become a lens through which data is viewed.…”