Leveraging LinkedIn to Build Your Online Persona

Abstract

LinkedIn is the world's most popular job-oriented social networking site. It has helped individuals obtain jobs or connect with associates in their wanted career fields. By leveraging their LinkedIn profiles, individuals can highlight skills and tasks, change their job titles, add certifications to their name, and ask for endorsements from connections. Participants in this study found value in making these alterations. They believed it helped them reach their goals, whether obtaining a new role, growing their professional network, or passive job searching. This study also explores the use of artificial intelligence tools to help individuals build their online personas. Although this study has several limitations, it provides a baseline for understanding the importance of an individual's online professional persona when reaching their professional goals.