Leveraging social media for business development: an empirical analysis of fan loyalty and fan expansion

Mohammadkazemi, Reza; Falahat, Mohammad

doi:10.1080/23311975.2024.2393739

Cogent Business & Management

2024

DOI: 10.1080/23311975.2024.2393739

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Leveraging social media for business development: an empirical analysis of fan loyalty and fan expansion

Reza Mohammadkazemi,

Mohammad Falahat

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Leveraging social media for business development: an empirical analysis of fan loyalty and fan expansion

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References 30 publications

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