Leveraging social media in new product development: organisational learning processes, mechanisms and evidence from China

Zhan, Yuanzhu; Tan, Kim Hua; Chung, Leanne; Chen, Lujie; Xing, Xinjie

doi:10.1108/ijopm-04-2019-0318

Cited by 40 publications

(46 citation statements)

References 58 publications

(131 reference statements)

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“…In their study, Zhan et al [15] emphasized that social media is likely to be used as a means of partner selection. In most cases, it provides monitoring platforms for entrepreneurs, where they can inspect their businesses, including their suppliers, via social media content.…”

Section: Hypothesis 2 (H2) Innovation Positively Influences the Performance Of Enterprises In The Kuwaiti Contextmentioning

confidence: 99%

“…Such an innovative step may prove disastrous from an economic viewpoint because a considerable proportion of the population may not consider purchasing natural foods due to their price or a lack of interest [14]. Thus, such an innovative decision would have an adverse effect on the company's performance, as it would not create real value and, hence, would not attract a substantial number of new customers [15].…”

Section: Introductionmentioning

confidence: 99%

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The Role of Social Media in the Innovation and Performance of Kuwaiti Enterprises in the Food Sector

Alhaimer

2021

JTAER

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This study examined social media’s role in various levels of research, development, and performance within enterprises in Kuwait. The research incorporated four inductive case analyses in various sectors. The case studies epitomize the supply chain of Kuwaiti enterprises, including small and medium-sized enterprises (SMEs). Media richness theory and social exchange effectuation theory were utilized to create an effective theory and a theoretical framework. This study collected data via a questionnaire completed by 100 managers employed by Kuwaiti SMEs specialized in the food sector and interviews with eight managers. Numerical data were analyzed via SPSS software, while textual data were analyzed by applying thematic analysis. The results of this study suggest that Kuwaiti companies should adopt social media platforms and other novel, innovative outlets to publicize their organizations and maximize performance. Social media richness and openness tend to determine the supplier selection process in most Kuwaiti enterprises, leading to positive transactional and social impacts on entrepreneurship.

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Section: Hypothesis 2 (H2) Innovation Positively Influences the Performance Of Enterprises In The Kuwaiti Contextmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The Role of Social Media in the Innovation and Performance of Kuwaiti Enterprises in the Food Sector

Alhaimer

2021

JTAER

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“…The study by Zhan et al (2020) how social media can provide important platforms to facilitate organisational learning and innovation in the new product development process. Based on 56 interviews with 13 world-leading Chinese companies, their multiple case study identifies three distinct mechanisms, including dynamic scanning for ideation, collective learning for R&D and fast-launch-and-improve cycle for testing and launch, for firms to leverage social media in different phases of the new product development process.…”

Section: Guest Editorialmentioning

confidence: 99%

Guest editorial

Cheng

Lam

Lyons

et al. 2020

IJOPM

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Guest editorial1. Researching the use of social media in operations and supply chain management: what can we learn from other business disciplines?The recent coronavirus disease 2019 (COVID-19) pandemic highlights the importance of social media for operations and supply chain management (OSCM). Due to the widespread of the virus nationally and internationally, governments around the world have implemented various measures such as travel restrictions, social distancing, workplace hazard controls, facility closures and even national lockdowns, causing significant operations and supply chain disruptions to businesses and organizations (Evans, 2020;Singh, 2020). To minimise such disruptions and maintain daily operations, many firms have adopted social media tools that "build on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of User Generated Content" (Kaplan and Haenlein, 2010, p. 61) to facilitate communication, interactions and collaborations amongst internal employees as well as with external supply chain partners (PMR, 2020;Rodriguez, 2020). For instance, several major enterprise social media players such as Facebook Workplace, Microsoft Teams and Slack have seen an explosive growth in daily active users since the pandemic (Nellis, 2020;Vanian, 2020). As Julien Codorniou, Facebook Workplace's Vice President, pointed out, the COVID-19 pandemic has accelerated the need for remote working and online collaboration tools and "what was supposed to happen in five years just happened in two months" (Rodriguez, 2020). Although it might be the first time for some firms to use enterprise social media tools as a result of the pandemic, social media, in fact, have been increasingly adopted for OSCM over the past few years. For example, a survey conducted by MIT Sloan Management Review a few years ago suggests that 87% of maturing companies use social media to spur innovation while 60% integrate them into operations (Kane et al., 2014). Our search via the Factiva news database [1] over a 10-year period also indicates that the number of articles mentioning social media and OSCM had increased significantly by more than 500% from 2010 to 2019, as shown in Figure 1.Despite the increasing popularity and importance of social media for OSCM, it seems that our research community has paid limited attention to the emerging social media phenomenon. As shown in Figure 2, we were able to identify only 17 empirical social media papers published in the top three Operations Management (OM) journals, i.e. Journal of Operations Management (JOM), International Journal of Operations and Production Management (IJOPM), and Production and Operations Management (POM) (Chartered Association of Business Schools, 2018) as of 2019. On average, there were about three social media papers published in each year across the three journals or one paper per journal-year. It should also be noted that the first Guest editorial 509This special issue would not have been possible without the generous help of many collea...

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“…The rapid development of Big Data Analytics, Artificial Intelligence (AI) techniques and their associated applications have brought tremendous opportunities to enterprises (George et al 2016;Zhan et al 2020;Duan et al 2019;Dwivedi et al 2019;Akter et al 2019Akter et al , 2020, but also the need to transform Operations and process management has evolved at the same time (Matthias et al 2017;Kache and Seuring 2017;Fosso Wamba and Queiroz 2020). The New Product Development (NPD) is one of the strategic cores of enterprise survival and development, and an important focus area in corporate strategy and decision making processes (McCarthy et al 2006;Gonzalez-Zapatero et al 2017; Extended author information available on the last page of the article and Wagner 2017).…”

Section: Introductionmentioning

confidence: 99%

Social media and sensemaking patterns in new product development: demystifying the customer sentiment

et al. 2020

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Artificial intelligence by principle is developed to assist but also support decision making processes. In our study, we explore how information retrieved from social media can assist decision-making processes for new product development (NPD). We focus on consumers' emotions that are expressed through social media and analyse the variations of their sentiments in all the stages of NPD. We collect data from Twitter that reveal consumers' appreciation of aspects of the design of a newly launched model of an innovative automotive company. We adopt the sensemaking approach coupled with the use of fuzzy logic for text mining. This combinatory methodological approach enables us to retrieve consensus from the data and to explore the variations of sentiments of the customers about the product and define the polarity of these emotions for each of the NPD stages. The analysis identifies sensemaking patterns in Twitter data and explains the NPD process and the associated steps where the social interactions from customers can have an iterative role. We conclude the paper by outlining an agenda for future research in the NPD process and the role of the customer opinion through sensemaking mechanisms.

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Leveraging social media in new product development: organisational learning processes, mechanisms and evidence from China

Cited by 40 publications

References 58 publications

The Role of Social Media in the Innovation and Performance of Kuwaiti Enterprises in the Food Sector

The Role of Social Media in the Innovation and Performance of Kuwaiti Enterprises in the Food Sector

Guest editorial

Social media and sensemaking patterns in new product development: demystifying the customer sentiment

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