Leveraging Social Networks to Embed Trust in Rideshare Programs

Abstract

Traffic congestion, high gas price and inadequate public transportation are major challenges for any country, business or individual. The traditional approach to solving these problems has been to improve public transportation and use greener energy. These approaches require huge investment, research and time, and can only be carried out by governments or businesses. An alternative solution seeks to reduce the number of vehicles on the road based on ridesharing. Nevertheless, ridesharing is not a popular form of public transportation.In this paper, we summarize the results of a rideshare needs assessment survey conducted within the [university] community. The purpose behind this study was to understand commuter travel patterns, their needs and to identify their preferences for private vehicles and public transit for a variety of travel needs. Our results indicate that users are willing to increase participation in ridesharing programs if three core issues are addressed -trust, convenience and incentives.

Le covoiturage domicile-travail : De l’approche technico-économique classique à une approche comportementale

“…Ce lien préexistant entre covoitureurs se retrouve également dans l'enquête réalisée par Chaube et al [8] dans une petite ville universitaire américaine. Seulement 7 % des personnes interrogées étaient prêtes à covoiturer avec un inconnu, même si la mise en relation se faisait par un site de covoiturage.…”

“…Les propositions de la littérature se concentrent généralement sur une optimisation de la problématique de coordination conducteur/passager [4], [5]. Cette approche repose implicitement sur un présupposé d'agents rationnels (homo oeconomicus) qui ne permet pas de prendre en compte les freins sociologiques et psychologiques, pourtant relevés par de nombreuses enquêtes, principalement la motivation et la confiance des usagers [6], [7], [8].…”

Studying the "Sharing Economy"

“…It is an opportune time to highlight this new area and attract research interest and innovation. The inclusion of papers on different aspects of the "sharing economy" in recent CSCW proceedings [2,5,6,7,10] and related conferences [1,3,9], as well as an upcoming special issue on peerto-peer exchange and the sharing economy in the Interaction Design & Architecture(s) journal (IxD&A), suggest the increasing interest in and relevance of this topic. Our aim is to widen the "sharing economy" debate in CSCW.…”

Sharing by proxy: Invisible users in the sharing economy

“…Trust is primarily established through the provision of information by peers, with the surrender of private information considered a gateway to access (Lampinen and Cheshire, 2016). Common means of trust building include profile images (Ert, et al, 2016;Fagerstrøm, et al, 2017), identity verification, self-descriptions (Ma, et al, 2017;Tussyadiah, 2016), and connections to pre-existing social networking accounts (Chaube, et al, 2010;Furuhata, et al, 2013). This information anchors an online profile to an off-line identity, forging trust between two otherwise strangers (Zhao, et al, 2008).…”