Leveraging sport events for the promotion of human rights in host communities: diffusion of anti-trafficking campaigns at Super Bowl LIV

Strategic environmental leverage of a sport tourism event: Approaching the global challenge locally

“…However, the possibility of there being no public in these activities was not considered in the strategic planning phase of environmental leverage. In order to overcome the effects of this possibility, alliances and strategic partnerships should be established with local sport and non-sport organisations and structures capable of stimulating the participation of the local community (Aizawa et al, 2023;Chalip et al, 2017;Chen & Misener, 2019;Lu & Misener, 2023;Sant et al, 2023), such as schools and/or bodyboarding schools, as suggested by the participants of the present study. These local entities should be able to foster the connection between the environmental values of the sport subculture and the community.…”

“…Regardless of the suggested cause-effect relationship, the lack of disclosure of leverage actions was mainly a missed opportunity to gather the local community and the naturebased sport subculture taking into consideration environmental values and concerns. Using the media for the sole purpose of informing is wasting an important resource for shaping cultural values, behaviours and opinions (Chalip et al, 2017;Sant et al, 2023), and for directing the target audience towards environmental actions (Martins et al, 2022;Trendafilova et al, 2021).…”