“…The following table lists variables with independent, dependent, or both roles in the dissertation. confers "economies of scale, increased power, the ability to withstand environmental jolts, and eventually, likely greater profits" (Vissa andChacar, 2009, p. 1183). Also, as this dissertation is principally assessing intangible assets (e.g., corporate reputation, knowledge, innovation capability) which are very complex in their performance assessment or measurement, the most appropriate performance outcome is sales growth of the company.…”