Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective http://researchonline.ljmu.ac.uk/id/eprint/8002/ Article LJMU has developed LJMU Research Online for users to access the research output of the University more effectively. Teso, E, Olmedilla, M, Martínez Torres, R and Toral, S (2018) Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective. Technological Forecasting and Social Change.
Abstract:The emergence of online user-generated content has raised numerous questions about discourse gender differences as compared to face-to-face interactions. The intended gender-free equality of Internet has been challenged by numerous studies, and significant differences have been found in online communications. This paper proposes the application of text mining techniques to online gender discourse through the analysis of shared reviews in electronic word-of-mouth communities (eWOM), which is a form of user-generated content. More specifically, linguistic issues, sentiment analysis and 2