Optimizing the wavelength ($\gamma$) of the Halbach array permanent magnet guideway (PMG) in superconducting maglev systems can improve levitation performance without consuming additional materials. The value of $\gamma$ impacts the external field intensity $\boldsymbol{H}_{\mathrm{e}}$ and gradient $\nabla \boldsymbol{H}_{\mathrm{e}}$ generated by the PMG. The total amount of magnetic field energy is fixed, and the $\gamma$ essentially regulates the distribution of this energy. Reducing $\gamma$ concentrates more magnetic field on the PMG surface, resulting in larger force and stiffness when the levitation height approaches zero. To validate this conclusion, experiments, approximate calculations and numerical simulations have been in all employed. However, excessive reducing $\gamma$ at higher heights is not ideal as it tends to distribute most of the field energy below the desired height. The approximate method in this paper indicates that the levitation force is positively correlated with $(\frac{\boldsymbol{H}_{\mathrm{e}}^{2}}{2H_{\mathrm{p}}}-\boldsymbol{H}_{\mathrm{e}})\nabla \boldsymbol{H}_{\mathrm{e}}$. Therefore, the objective is to determine the optimal $\gamma$ that maximizes this index. Optimal values for $\gamma$ at different heights have been identified, offering guidance for PMG design. Additionally, applying these findings to two existing PMGs results in 18\% and 8.6\% augmentation in levitation force respectively. Furthermore, a fully optimized PMG design has the potential to achieve a levitation force of nearly 10 kN/m, while keeping the cross-sectional areas of the PMG and SC restricted to 4450 mm$^2$ and 2500 mm$^2$, respectively.